![]() ![]() 1907.ĪRTIST: OLAF GULBRANSSON (1873-1958) SIZE: 32 1/4 x 32 1/2 in./82 x 82.3 cm DESCRIPTION: Züst was an Italian car manufacturer launched by Robert Züst of Switzerland. Brava to the plucky passenger here!” (Gold, p. At this time cars were still considered a hobby for eccentrics: you had to enjoy barreling down dusty country lanes where cows and geese were often the only other traffic, endure the weather in open autos, and in the absence of service stations, occasionally locate a blacksmith shop that might sell you a can of gasoline if you needed it. Courmont Frères, Paris DESCRIPTION: “Careening recklessly down the road at speeds surely in excess of 15 mph, the early motoring couple gives nary a thought to mechanical trouble because they have trusty Motricine in the gas tank. The Bibliothèque Nationale has 34 of his posters dating from 1898 to 1927, but they’re missing his best-known work: the 1895 poster announcing the opening of the world’s first movie house, the Lumière Brothers’ cinématographe (see PAI-V, 7). ![]() Auzolle remains someone of whom we know little. The thumbing of the nose and other gesticular insults appear to have been a trademark of the automobile company: another design by Walter Thor shows a quartet of drivers displaying identical behavior towards an exasperated road repair crew (see PAI-LXXXVII, 8). It’s hard to tell what astounds the gathered villagers most: the women’s beauty, their nerve, or their ramshackle contraption” (Gold, p. The poster not only implies that women should take up motoring, but also shows how the freedom of the road may lead them to break some of the shackles of the era’s propriety. Dupuy, Paris DESCRIPTION: “The two women have just passed a string of other automobiles, and one of them can’t resist bragging about their vehicle’s superiority with a sassy, surprising thumbing of her nose. ![]()
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